Paid media

Dentist advertising measured in booked consults.

Google Ads and Facebook Ads for dentists are usually run to a cost-per-lead target, which is exactly how a practice ends up with a full inbox and an empty surgical calendar. We manage to cost per booked, qualified full-arch consult.

Book a strategy call →What you get

Where it breaks

Where dental PPC budget quietly disappears

The platforms will spend the budget happily. Very little of it needs to reach a full-arch candidate.

Broad match eats the budget

Left unchecked, Google spends your money on "dentist", "tooth pain" and "dentures near me". None of those searches are a full-arch candidate, and all of them bill at implant prices.

The landing page is the practice homepage

A homepage asks visitors to choose. A full-arch landing experience answers candidacy, cost and financing, then makes one offer. Sending expensive clicks to a homepage wastes most of them.

Meta is judged by Google's rules

Search captures existing demand, Meta creates it. Holding social campaigns to a search cost per lead kills the channel that fills the top of a full-arch pipeline.

Conversions are tracked at the form, not the chair

If the ad platform optimizes toward form fills, it will find you people who fill in forms. Feed it booked consults and it finds you patients.

What you actually get

Campaigns, creative and landing built as one thing.

Search campaigns on treatment intent

Tight match types, aggressive negative keyword management and ad copy written for All-on-X intent, so budget goes to searches that can become cases.

Meta demand generation

Creative that reaches adults who are living with failing dentition but have not yet searched, using the fear, cost and outcome angles that move a high-ticket decision.

Dedicated full-arch landing experience

A page built for one decision, with candidacy screening, financing context and a booking path, rather than a homepage that asks the visitor to work it out.

Conversion feedback loop

Booked and qualified consults fed back into the ad platforms as the optimization target, so the algorithms chase cases instead of form fills.

How we run it

The process, start to finish.

Audit the current spend

We look at where budget is actually going, what search terms triggered it, and what those clicks produced. In most accounts a meaningful share is being spent on searches that can never become a full-arch case.

Search terms · waste · benchmarks

Rebuild around intent

Campaign structure, negatives, creative and landing experience are rebuilt together, because fixing one without the others just moves the bottleneck.

Structure · creative · landing

Optimize on cases

Weekly search term review, creative iteration and budget reallocation, all judged on cost per booked consult and cost per closed case.

Testing · reallocation · scale

Do the math

What are 3 extra cases a month worth?

Additional cases / month 3

Avg. case value $28,000

All-on-X full-arch cases typically run $20k to $40k per arch. Many patients treat both.

Added annual revenue

$1,008,000

▲ $84,000 added every month

That is new top-line revenue from cases you would not otherwise have seen, before we have even optimized.

From the chair

The pipeline finally matches the practice. We stopped chasing leads and started scheduling real full-arch consults.

Dr. Hamed JabaliDental Experts of Florida

Straight answers

Questions we get on this one.

How much should we spend on dental implant ads?+

Work backwards, not forwards. Take your average case value and close rate, decide how many additional cases you want, and that gives the consult volume and the spend required. We model this with you on the first call using your numbers. A budget picked without that math is a guess.

Do you run Google Ads or Facebook Ads for dentists?+

Both, and they do different jobs. Search captures people already looking for full-arch treatment. Meta reaches people who need it but have not started searching. Most practices need both to keep the surgical calendar predictably full.

Who owns the ad accounts?+

You do. Campaigns are built in your accounts, and the data, creative and history stay with you if we ever part ways. We think an agency that holds your account hostage is telling you something about its confidence.

Can you work with our current cost per lead?+

We would rather change the metric. Cost per lead can be driven down easily by attracting worse leads. We report cost per booked qualified consult and cost per case, which are the numbers that decide whether the spend was worth it.

The rest of the system

Ready when you are

Want ad spend that ends in seated cases?

Book a 30-minute strategy call. We will review where your current spend is leaking and model the budget that would actually produce 2 to 5 more cases a month.

Book a strategy call →See the full system